LilyPad
AppsLilyIn beta

Your leads get a reply in four minutes, not four days.

Lily sits on top of Follow Up Boss and works the leads nobody got to — texting like a person, qualifying the ones who answer, and handing the agent a live conversation instead of a name in a list.

Book a demo

$900/mo · per team, per month. Includes messaging.

For teams buying leads faster than they can work them.

Before

You are not losing leads. You are losing the first hour.

A lead that hears back in five minutes converts many times better than one that hears back tomorrow, and every team knows it. The reason it doesn't happen isn't discipline — it's that the lead arrives at 9pm, on a Saturday, while the agent is at a showing. By Monday the lead has talked to somebody else.

How it works

  1. 01

    Watch

    Lily sees new and stale leads in Follow Up Boss the moment they land, without anyone exporting anything.

  2. 02

    Reach

    A real text message from a real number, written for that lead and that source — not a template with a first name in it.

  3. 03

    Hand off

    The moment a lead engages, the agent gets the conversation with the context already in it. Lily stops talking when a human starts.

What you get

Texts, not email blasts
Messages go by iMessage and SMS, which is where a reply actually comes from.
Written to the source
A Zillow lead and a past client's referral do not get the same opening line, because they are not the same conversation.
Everything lands back in FUB
Notes, outcomes and the full thread write back to the lead's record, so your system of record stays the system of record.
It knows when to stop
No reply after the sequence, no more messages. A bot that keeps texting is worse than no bot.
Agent coaching
Lily reads the agent's own conversations and leaves a private note on what to do next — delivered in FUB, where they already are.

Watch it work

Lily in ninety seconds

Film in production · 0:45

In production

Built on Follow Up Boss's API against a live book — deals, calls and notes verified field by field, not assumed.

Lily, for your team.

per team, per month. Includes messaging. No setup fee. Your book imported before you start.

$900/mo

Book a demo

Questions

Does it need Follow Up Boss?
Today, yes. Lily is built around FUB's data model and reads and writes directly to it.
Will my leads know it isn't a person?
Lily identifies itself as working with your team. We don't build products that lie to consumers.
Who owns the phone number?
You do, and the conversation history lives in your FUB account.

All six apps