An AI that texts your leads, and a set of rules it cannot break.
Lily works the leads nobody got to — texting like a person, qualifying the ones who answer, and handing the agent a live conversation. The part that matters is everything it will not do: not outside the lead's waking hours, not to someone an agent just called, and not one more time after a ghost has gone quiet.
Pricing on request
For teams buying leads faster than anyone can work them.
Lily
Lead engagement control · Follow Up Boss is the system of record
Line health
Today's budget
200/day
20 per run
Reply rate
18%
last 7 days
Delivered
99.4%
3 failed of 512
Line age
63d
established
Reputation, last 48 checks
Engagement rules
Dark days
7
Silence before an active lead is revival-eligible.
Recent human days
7
Don't interrupt a lead an agent contacted recently.
Revival cap
3
Attempts before backing off a ghost.
Quiet hours (recipient local)
08:00 AM — 08:00 PM
No texts outside this window, in the lead’s timezone.
Scoreboard
214
Active conversations
18%
Reply rate
11
Consults booked
2
Open escalations
6
Opt-outs
Treatment — worked by Lily
412 leads · 11 consults
Holdout — the old way
98 leads · 1 consult
Lily, with sample data. Every name, address and figure shown is invented.
Before
You are not losing leads. You are losing the first hour.
A lead that hears back in five minutes converts many times better than one that hears back tomorrow, and every team knows it. It doesn't happen because the lead arrives at 9pm on a Saturday while the agent is at a showing. But the fix everybody reaches for — an autoresponder that fires at everyone — burns the database and gets the number flagged. The hard part was never sending. It was knowing when not to.
How it works
01
Rules first
Quiet hours in the lead's own timezone, a silence window before anyone is revival-eligible, a cap on attempts, and a hard stop on anyone an agent contacted recently.
02
Work the pond
A playbook per audience — Nurture for warm top-of-funnel, Revival for dormant pipeline — each with its own voice and its own opener.
03
Hand over
The moment a lead engages, the conversation goes to their agent with the context in it. Lily stops talking when a human starts.
What you get
- A holdout group, so you can prove it
- A slice of leads is deliberately left to the old way, and the scoreboard shows both. Almost nothing in this category will tell you what would have happened without it. This does.
- Nothing sends without a human
- Agents build campaigns; they sit in a review queue with the exact audience and the exact opening line, and someone approves or rejects with a note before a single message goes out.
- Line health you can watch
- Delivery rate, reply rate, line age and a reputation strip over the last 48 checks. A flagged number is a dead channel, and you see it coming.
- Quiet hours in their timezone
- Not yours. A 9pm text to someone two zones away is how a good lead becomes an opt-out.
- It backs off a ghost
- A capped number of attempts, then silence until a fresh signal re-opens the conversation. A bot that keeps texting is worse than no bot.
- One switch, off
- Lily can be paused entirely, by anyone with the panel open, at any time. You should never have to phone a vendor to stop your own outreach.
Watch it work
Lily in ninety seconds
Film in production · 0:45
In production
Built directly on Follow Up Boss — which stays the system of record — and verified field by field against a live book rather than assumed.
Lily, for your team.
Per team, per month. We'll quote it on a demo call. No setup fee. Your book imported before you start.
Pricing on request
Book a demoQuestions
- Does it need Follow Up Boss?
- Yes. Lily is built around FUB's data model, reads and writes to it, and treats it as the system of record rather than a copy.
- Will my leads know it isn't a person?
- Lily identifies itself as working with your team. We don't build products that lie to consumers, and a lead who feels tricked is worse than a lead you never texted.
- Who owns the number and the conversations?
- You do. The thread history lives in your Follow Up Boss account.
- What stops it texting someone an agent is already working?
- A rule you set — a window of days after any human contact during which Lily will not touch that lead at all.