LilyPad
AppsKEELIn beta

Gross commission is not income. KEEL shows the difference.

An agent who closes $4M and doesn't know what they kept cannot plan, cannot budget, and cannot be coached. KEEL does the net-retention math for every agent on your team, holds them to a goal they set themselves, and tells you which conversation to have this week.

Book a demo

$600/mo · per team, per month. Every agent included.

For team leads who need their agents to see the real number.

keel.northgatepartners.com

KEEL · Your business

Good afternoon, Dana.

74On track

Business health

You are ahead on pipeline and behind on activity. Two more conversations a week closes the gap.

Pipeline

82

Activity

41

Money

76

Where your money is · Oct 2025 – Sep 2026

Every figure is what you keep — commission run through your splits, your cap and your fees at a 58.9% keep rate.

Kept

$186,402

19 closings · $265,400 GCI

Under contract

$61,940

11 deals · $104,100 GCI

Pipeline, weighted

$8,215

Discounted by stage

Still to earn

$243,658

To hit your plan

KEEL, with sample data. Every name, address and figure shown is invented.

Before

Every agent knows their volume. Almost none know their net.

Between the split, the cap, E&O, transaction fees and the brokerage's own arithmetic, the distance between what an agent produced and what an agent kept is thousands of dollars they have never once seen written down. That gap is where agents quietly decide they're underpaid — and where a team lead loses someone they could have kept.

How it works

  1. 01

    Connect

    Closings come from your transaction system and your calls come from Follow Up Boss. Nobody enters anything twice.

  2. 02

    Compute

    Splits, caps, fees and the brokerage's real comp schedule applied deal by deal, to a number the agent can check.

  3. 03

    Coach

    Goals, anniversaries and activity in one view, so the week's accountability conversation starts from evidence.

What you get

Net retention, per agent, per deal
The full arithmetic shown — not a number to trust, a number to verify.
The comp schedule, encoded
eXp's Rev Share 2.0 built in: 80/20, the $16k cap, the seven tiers, E&O at $60 a deal to a $750 cap.
Goals the agent sets
An annual target the agent chose, and the pace required to hit it, shown against where they actually are.
Activity that reconciles
Call counts synced from FUB and matched against it day by day. If the app and the CRM disagree, that is a bug, not a feature.
Anniversaries and cap resets
The dates that change an agent's economics, surfaced before they arrive rather than after.

Watch it work

KEEL in ninety seconds

Film in production · 0:45

In production

Reviewed line by line against a producer's own spreadsheet twice, and reconciled exactly against Follow Up Boss on every completed day.

KEEL, for your team.

per team, per month. Every agent included. No setup fee. Your book imported before you start.

Questions

Does this work outside eXp?
The math is general; the built-in comp schedule is eXp's. A different brokerage needs its schedule configured, which we do during setup.
Can agents see each other's numbers?
No. An agent sees their own. Team leads see the roster.
Does it need Dash?
It reads closings from Dash if you have it, and accepts them from your existing system if you don't.

All six apps